This conference presents insight on how gender influences sustainable success in marketing and sales
- Learn how products and services are gendered
- Share the experience of multi-national companies with gender marketing
- Understand the different investment behaviours of men and women
- Find out what gender role swapping means in terms of sense and sensibility
- Debate on the importance of Corporate Social Responsibility for products and companies
Gender Marketing provides answers to questions like:
- How does gender affect companies, products and market shares
- How can products and services be promoted and packaged in transforming markets
- How do mens' and womens' differing needs affect markets
- Why is Gender an economic issue for companies at all
- How can companies and suppliers ensure that they reach out to their clients successfully
and many more
Check out our attractive conference rates:
For two days including working material, meals and evening programme:
750 Euro plus VAT
For the Early Bird conference fee 590 Euro plus VAT (discount over 20% to full price)
register until July 15, 2007
Contact & Information
Documentation GMK 2006 (PDF)
Initiator
Main Sponsor
Sponsors
Supporters
Media Partners
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